An online strategy in 4 steps.

During the inspiration session we formulate, among other things, the goal and the B-hag of your organization. Through a brainstorming session we look at the possibilities, the opportunities and the challenges.

An important part of the inspiration session is determining what a conversion may cost to create a healthy business model.

• Phase 1 - Determining 'The Why' and the target group is mapped by means of personas.
• Phase 2 - We determine the budget based on a data-driven model.
• Phase 3 - The customer journey is worked out and this information is processed in the design of the website.
• Phase 4 - Together we determine the tone-of-voice of the website and what resources are needed to achieve this.